North-East based agency, Beyond Partners and NorthInvest have joined forces in a strategic partnership which offers entrepreneurs access to specialist people and brand services.

The collaboration, which commenced in October, will see the two organisations working closely together to ensure entrepreneurs on an investment journey have the right HR and brand support to enable their business to grow.

Established in 2020, by Sally Cowling and Maxine Henry, Beyond Partners philosophy is to create authentic touchpoints throughout a journey with an organisation, both internally and externally. They also provide practical support on people and brand which is relevant to the growth stage of the client.

Sally Cowling, Co-Founder, Beyond Partners commented: ‘As experts in providing solutions to start-up and scale-up businesses, Beyond Partners has a clear understanding of the challenges and opportunities faced by fast-growing organisations. We’re excited to be collaborating with NorthInvest and look forward to being part of their angel investment community.’

She added: ‘People and brand are critical elements which contribute to the success of any business. It’s important to get this right in the early days to lay the foundations for the future and for entrepreneurs seeking investment or having received investment, it’s even more critical.’

Maxine Henry, Co-Founder, Beyond Partners also commented: ‘We’re all about working with ambitious, fast-paced businesses, particularly in the tech space so partnering with NorthInvest is an excellent fit for us. We love helping other businesses succeed, particularly those in the North of England.’

Helen Oldham, founding board director of NorthInvest, added: “There are two items on the wish list of all the startup founders whom we speak to; funding and talent. That’s why we’re delighted to be partnering with Beyond Partners who take a strategic, brand led approach to finding and nurturing people. Founded by two highly qualified business leaders, Beyond Partners has a straight talking and dynamic philosophy which echoes that of NorthInvest, so a perfect fit.”

Founded in 2016 by serial entrepreneur, Professor Adam Beaumont, NorthInvest is a not-for-profit investment organisation dedicated to building a stronger and more connected tech investor and start-up community across the North of England.  In 2020, NorthInvest increased its impact significantly to facilitate 19 rounds of funding worth over £9 million and deliver 294 free coaching and mentoring sessions to entrepreneurs.