Bringing together over 40 years’ experience in HR and Marketing, Beyond Partners is launching with a new approach to support ambitious SMEs.

Beyond Partners is disrupting the traditional structure of separate HR and Marketing functions by working with businesses to develop joined-up people and marketing and communications strategies to create strong brands, strong leaders, and great places to work.

The new company is co-founded by business partners Sally Cowling and Maxine Henry who met whilst working for a North East engineering company. Their complementary HR and Marketing skills and expertise provide the perfect combination to be able to offer clients joined-up strategic thinking.

The breadth of experience of the two partners enables them to also offer businesses day-to-day HR and Marketing support services helping SMEs to attract, retain and grow their people and their customers.

Sally Cowling, Co-Founder and Marketing Lead commented “I’m very excited to be launching our company at a time when businesses are looking for straightforward but impactful solutions to succeed. We both saw a need for new ways for companies to reach their ambitions and we’re huge believers in the mantra that happy people build a brilliant brand from the inside, helping the business achieve more on the outside. Our partnership is a great opportunity to be creative and break out of the corporate mould.”

Maxine Henry, Co-Founder and People Specialist added “We knew we were on to a good idea when we landed our first client before we had even launched. And we’re looking forward to sharing our passion and expertise with other like-minded leaders who understand the power of their people and the importance of developing a strong brand. The benefit of an independent, external perspective will be invaluable to our clients who are looking for a fresh approach.”

By offering a bespoke service, Beyond Partners can provide HR and Marketing support to businesses at different stages of their growth journey and has a range of solutions for start-ups, scale-ups and scaler businesses.